We created this original campaign – putting a Japanese-inspired anime twist on one of the world’s most popular licenses. We turned 18 Marvel Super Heroes into designer toys: our pencil toppers were hugely popular with both boys and girls…
Marvel Super Heroes
It was the most successful loyalty campaign ever in the history of Dutch supermarket giant Albert Heijn. In a one-of-a-kind twist, we turned shoppers into shopkeepers – hungry for 50 million must-have collectibles! Since then it’s been a triumph in more than 7 countries….
Look, I stuck a tail on his head to make a cap! Just one of the excited responses we got after rolling out our fun DIY Penguins of Madagascar bowling game. We turned Skipper & co into Skittlez – and let the children personalise them with stickers…
Penguins of Madagascar
We invest in strong relationships with global brands and licensee-holders. This pays off. Next to a great in-house IP development department, we have a continuously growing portfolio of licenses from the world’s best entertainment franchises.