Creating free toys for kids around the globe

Beautiful things are seductive.
That’s why we design from the heart. With a genuine passion for what we do.
And it’s why we create exceptional merchandise in extraordinary detail.
To be traded on eBay in the 31st century.


We created this original campaign – putting a Japanese-inspired anime twist on one of the world’s most popular licenses. We turned 18 Marvel Super Heroes into designer toys: our pencil toppers were hugely popular with both boys and girls…

Marvel Super Heroes

Award-winning campaigns

It was the most successful loyalty campaign ever in the history of Dutch supermarket giant Albert Heijn. In a one-of-a-kind twist, we turned shoppers into shopkeepers – hungry for 50 million must-have collectibles! Since then it’s been a triumph in more than 7 countries….

Little Shop

A tail to tell

Look, I stuck a tail on his head to make a cap! Just one of the excited responses we got after rolling out our fun DIY Penguins of Madagascar bowling game. We turned Skipper & co into Skittlez – and let the children personalise them with stickers…

Penguins of Madagascar

Selection of brand partners

We invest in strong relationships with global brands and licensee-holders. This pays off. Next to a great in-house IP development department, we have a continuously growing portfolio of licenses from the world’s best entertainment franchises.

DisneyMarvelDreamworksWarner BrosNickelodeonRovio LogoMTV Logo