We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
loyalty campaigns for kids to play to grow across the globe
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
Mi Mini Lidl Brings the Joy of Grocery Shopping Home
11.10.2021 | News
Starting September 23rd, families can visit Lidl stores all over Spain to collect miniature versions of their favorite products. Spanish families can bring their groceries, as well as the mini supermarket experience home. The collectible Mi Mini Lidl products open children and families up to play, discovery, and joy!
Komandor DC Super Friends Heroes are on a Special Mission in Russia
18.10.2021 | news
For Komandors' loyalty program, UNGA partnered up with Warner Bros. Studios to give life to five cute and unique DC Super Friends plush toys. Russian kids and families can now collect and bring the cuddly Batman, Superman, Flash, Aquaman, and Wonder Woman home. Discover more now!
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.