We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
loyalty campaigns for kids to play to grow across the globe
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
The 3 Components of Emotional Loyalty
06.04.2021 | Research
Consumers with strong emotional connections to a brand visit their stores 32% more often and spend 46% more money than those without emotional bonds. So, bear in mind that you need the 3 components of emotional loyalty to nurture customer loyalty: brand affinity, attachment, and trust. Read more.
4 Types of Grocery Shoppers You Can Delight With Loyalty Campaigns
15.04.2021 | research
Research points out that one common reason for failure of many supposedly good retail stores is their inability to understand differences among the types of grocery shoppers and how to handle them. There are many different ways for grocery retailers to delight shoppers. But did you know that loyalty campaigns can delight most shoppers' profiles? Check out the 4 most common types of grocery shoppers you can delight with loyalty campaigns.
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.