Play to grow. That’s our philosophy.
We craft toys and smiles. We design loyalty campaigns that enable families to grow.
We believe in the power of play.
More about us
We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
Ran over
loyalty campaigns for kids to play to grow across the globe
Crafted over
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.
A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
& more
Go to
all reads
Creating Magic Together with Magnit and the Soyuzmultfilm Friends During the Holidays
03.11.2021 | News
Magnit and UNGA have partnered up once more to bring fun and joy to families in Russia. This time, families can create magic together with the Soyuzmultfilm characters during the Jolly Holidays. Plush toys, Christmas balls & figurines, special tales book and much more. Discover all about Magnit's new campaign: Creating Magnit Together!
Countdown Bricks: The New Recycled Bricks Drop in New Zealand
11.11.2021 | news
Kiwi kids are excited about the new recycled bricks dropping in Countdown supermarkets in New Zealand. So what exactly is in this collectible program besides fun? Learn all about it now!
What
we do
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
More about
our services
UNGA means
‘to play’
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.
More about
our culture