We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
loyalty campaigns for kids to play to grow across the globe
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
Monopoly Junior – Magnit Edition: Our Custom-Made Board Game
20.01.2021 | News
Discover Monopoly Junior - Magnit Edition, a board game designed with Hasbro as a customer reward for Magnit redemption campaign in Russia. In this special edition, Magnit's colourful supermarket stands were indeed designed in cardboard pieces, creating a 3D adventure on top of the board.
A Year With UNGA: 2020 Report
25.01.2021 | news
2020 has been challenging for all of us, but we are happy to share that during this last year, we created no less than half a billion smiles among grocery shopping families. And a lot happened behind the scenes! We tell you all about it in the "2020 - A year with UNGA" report.
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.