Play to grow. That’s our philosophy.
We craft toys and smiles. We design loyalty campaigns that enable families to grow.
We believe in the power of play.
More about us
We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
Ran over
loyalty campaigns for kids to play to grow across the globe
Crafted over
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.
A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
& more
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2023 Retail Marketing Calendar: Key Dates That You Don’t Want to Miss
28.12.2022 | News
2023 is just around the corner and it's time to get your strategy & calendar ready. Planning and organizing for holiday seasons, events, celebrations, and special activities can be quite a hassle. From budgeting and stocking to scheduling and promoting. It can be quite overwhelming. And that’s why UNGA’s created the 2023 Retail Marketing Calendar for you!
Countdown Bricks Farm Teaches Families in NZ Where Food Comes From
01.11.2022 | campaigns, innovation, news
Countdown Bricks Farm 2022: the world’s first loyalty campaign with Bricks made of 100% recycled materials is available now in New Zealand. This year shoppers can collect bricks to build and play with their own Countdown Bricks Farm, celebrating incredible growers who deliver world-class products to families all over New Zealand. Discover all about it!
What
we do
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
More about
our services
UNGA means
‘to play’
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.
More about
our culture