We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
loyalty campaigns for kids to play to grow across the globe
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
Discovery Garden Is Back at Woolworths, This Time It’s Even Better
11.02.2021 | News
Discovery Garden is back at Woolworths Australia, only this time with a huge twist: the seedling kits are now bee-attracting. This campaign is a fun way for families to start growing their own little gardens and understand the role that honey bees play in supporting Australia’s food supply through pollination.
Understanding Children’s Influence on Parents’ Purchase Decisions
03.03.2021 | research
Even though kids do not always expect to be involved in purchase decisions, 85% of parents find it important to ask for their opinion when it comes to purchases for the family. Let’s take a closer look at some consumer insights and explore how grocery retailers should consider speaking to families as a whole.
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.