We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 40 countries
loyalty campaigns for kids to play to grow across the globe
billion fun toys, plushies, and collectibles… and counting
Selection of clients who play with us
They care about kids and families as much as we do. Together, we turn grocery shopping into a fun and engaging playground for families.
Our kid-inspired loyalty campaigns
We’re licensed to play.A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
6 Months Later: How We Are Coping With Remote Work
24.09.2020 | News
6 months after starting working from home, our HR team together with our Insights Manager have conducted a Vitality Scan to understand how everyone is coping. This has been a very insightful journey so far and because other companies or employees might relate, we wanted to share it with you.
Why Adults Love to Collect the Little Shop Minis
02.10.2020 | research
No matter the country or the retailer, our Little Shop loyalty campaign is always a hit with families. We've rolled it out in 20 countries so far, and kids are not the only ones crazy about the minis. So, why are adults such big passionate Little Shop collectors?
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.