We use the power of play to win.
We design toys and games with which kids can have fun. Educational and valuable experiences that parents enjoy.
We create opportunities for retailers to connect with families. To foster sustainable relationships with their loyal customers of today and tomorrow.
Reached & played with over
percent of families with kids in 35 countries
loyalty campaigns for kids to play to grow across the globe
billion fun toys, plushies, and collectibles… and counting
Our kid-inspired loyalty campaigns
We’re licensed to play.A friendly mouse, a brave superhero, a small blue creature... we grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses—from the world’s best entertainment franchises—that every generation knows and loves.
Highlights on kids loyalty
UNGA Nominated Twice for the Loyalty Magazine Awards 2020
20.03.2020 | News
Our Little Checkers and Little Chefs campaigns have been shortlisted in the Best Short-Term Loyalty Initiatives for the Loyalty Magazine Awards 2020.
Hey Reader, the new monthly kids book club in the Netherlands
28.11.2019 | news
We are proud to introduce you to Hey Reader, our new monthly kids book club that stimulates reading habits.
From concept ideation to manufacturing and digital activation, we design and develop 100% exclusive and bespoke loyalty campaigns. Whether you are an inspiring retailer or an impactful brand, think UNGA to engage with your community of families. Our talented little elves, craftsmen, toy makers, field researchers, trend watchers, and many more, will help you grow.
Play inspires us in everything we do – our campaigns, our products, and also our environment and work dynamics. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces all over the world.