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Who we are

We are a dynamic, creative loyalty specialist that works with visionary retailers. Together, we develop and design bespoke campaigns that are meaningful and marketable – and 100% exclusive. Our highly-rewarding campaigns generate recurring revenue and lock-in loyalty – the result of truly engaging consumers.

Headquartered in Amsterdam, with offices in Hong Kong and Moscow, we are active in more than 20 countries around the globe.

We make different to make a difference

In an era of CSR, sustainability is a key driver of innovation and growth for 21st-century companies. Yours. And ours. That’s why we offer the option to manufacture merchandise using advanced bioplastics made from renewable sources. Why not give your business a competitive edge without compromising on creativity or awesomeness?

UNGA office
UNGA office

What we care about

We care about campaigns where entertainment and education converge. Education is something parents really want for their children – no matter what age. It gives them the tools to navigate life. And if a retailer can augment this in a fun, engaging manner, it’s one of the most powerful ways to develop a fanbase of loyal, inspired shoppers. That’s why we always research the backstory to ensure it will be relevant for both families and retailers.

Our founder

‘I had a magical childhood. I grew up on the same street as my grandparents, aunts, uncles and cousins. And as a little boy, I was constantly running in and out of everyone’s homes. My uncle who lived at number 3 owned a toy and lollipop business. To me, he was Willy Wonka. When I was just 6 years old, he asked me to invent a toy. And that was the start of a lifelong passion for creating fun while having fun. In fact, I’ve never lost my love for making things that spark the imagination of children and families. But most importantly, put smiles on their faces…’

Toon Thijs

Toon Thijs

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