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DC Super Heroes

Client: Tesco | Rublevski
Countries: Czech Republic, Hungary, Poland, Slovakia | Belarus
Year: 2016 | 2018

Boom! Pow! Bam! For this ‘stamp and redeem’ Easter campaign, we created egg-shaped plush toys of everyone’s favourite superheroes: Batman, Robin, Catwoman, Superman, and Wonder Woman. Plus, clown-faced supervillain: the Joker.

Shoppers at TESCO stores across Hungary, Slovakia, Poland, and the Czech Republic were given one stamp for the equivalent of every €10 spent. When they’d collected 10 stamps, they were able to get up to 70% discount on the original sales price of the 14cm-high plush toys.

We also designed a supersize egg carton – sold separately – so the boys and girls (and their mums and dads), could keep their superheroes and supervillain safe and sound!

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