Disney Originals

Client: Albert Heijn
Country: Netherlands
Year: 2011

Everyone, young and old, adores these classic characters from Disney history – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto. So it was no surprise this campaign had huge nostalgic appeal for different generations. We recreated each of the characters in highly-detailed 15 cm bendable glory! And this time, took a different approach towards the incentive: shoppers had to first collect 6 stickers before they could claim a toy. That was a lot of shopping! Naturally, the high perceived value translated into increased sales.

Disney Originals - styleguide
Disney Originals - sample