We turned children all over New Zealand and France into little gardeners. How? By making a miniature set of 24 seedling pots so they could grow their favourite herbs, fruit and vegetables.
Kids learnt all about feeding them with water, light and love – and discovered that the more care they put in, the faster they’d grow. Parents played along, stimulating conversations about nature and healthy eating. And retailers benefited from the children understanding the story behind their fresh products and brand.
We increased playability by adding a little watering-can plus a fenced garden where they could store their pots as they collected them.
The result? A green-fingered frenzy that encouraged kids to grow outside and play.