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How could we go one better than our ridiculously popular Little Shop campaigns? Meet Little Kitchen. We turned everyday kitchen items into miniatures… and then added some magic! We made them magnetic, scratch and sniff or glow-in-the-dark. One could even be played like a flute! And if that wasn’t enough, children could rub the minis to make them change colour – or dip them in water to reveal hidden images. To further boost playability, each mini was accompanied by a yummy recipe, fun experiment or cool craft idea. While merchandise – including a baking set, an egg timer and measuring spoons – stimulated children to want to help their parents at home. As they whipped up delicious creations, our campaign whipped up a storm. Social media was abuzz with everyone trading their minis (including the adults!). Once again, our in-house magicians conjured up the right ingredients for success.