Please let us know if you have any questions or comments!
When our first ‘Little Shop’ campaign became the most successful promotion ever in Albert Heijn’s history, we knew we had a winning concept. We’d come up with the idea of making incredibly detailed miniatures of popular branded products. Think: Nutella, Heinz Tomato Ketchup, Kellogg’s Cornflakes, Mars Bar, Coca-Cola. Children could swap them in the playground or ‘sell’ them at home in our pop-up cardboard Dutch store, modelled on Albert Heijn’s very first shop; a nod to the supermarket chain’s 125-year heritage.
Remarkably, the award-winning loyalty campaign captured the imagination of both children and adults. And in just 5 weeks, 50 million miniatures made their way across the Netherlands, a country with a population of just under 17 million. In fact, it was so successful that we went on to create similar tailor-made campaigns for numerous other retailers around the world.