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Collecting and trading football cards has always been hugely popular. But we decided to put a typically Dutch twist on the concept: we would make our cards ‘pop up’ to really bring the footballers to life. In total, we designed 288 collectible cards – one for each player in the Eredivisie, the country’s top football division. We also extended the twist to our collectors album: it featured a green pop-up pitch where children could create their very own dream team. To make our campaign even greener, we opted for revolutionary packaging to reduce costs