Please let us know if you have any questions or comments!

Pop-up players

Client: PLUS
Country: Netherlands
Year: 2012

Collecting and trading football cards has always been hugely popular. But we decided to put a typically Dutch twist on the concept: we would make our cards ‘pop up’ to really bring the footballers to life. In total, we designed 288 collectible cards – one for each player in the Eredivisie, the country’s top football division. We also extended the twist to our collectors album: it featured a green pop-up pitch where children could create their very own dream team. To make our campaign even greener, we opted for revolutionary packaging to reduce costs
and wastage.

Pop-up players
Pop-up board

Subscribe to our newsletter

Sign up here to receive a monthly digest of our best and most interesting insights! We will (obviously) never ever use your info for anything else.

You can find more information about how UNGA collects, uses and processes your data in our Privacy Statement.

Top