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Heigh-ho, heigh-ho it’s off to work we go… After a magical pitch with our client, fuelled by creativity and passion, we started developing a campaign to mark the return of Albert Heijn’s popular ‘Disney Weeks’. This time, we designed 15 characters in extraordinary details from the 1937 animated classic Snow White and the Seven Dwarfs. We also made a low-cost cardboard model of the cottage belonging to the seven dwarfs to further enhance the fun factor. If we had to pick one dwarf to say what we felt about creating one of the first loyalty campaigns in the Netherlands that focuses purely on children, it would definitely be Happy!