Snow White
15 giant stars from Snow White turned into miniatures
Client
Albert Heijn
Country
Netherlands
Year
2009
Heigh-ho, heigh-ho it’s off to work we go… After a magical pitch with our client, fueled by creativity and passion, we started developing a campaign to mark the return of Albert Heijn’s popular ‘Disney Weeks’.
See the
case video
Snow White characters
were the stars of the Disney
Week at Albert Heijn
Turning giant Disney characters into miniature collectibles.
This time, we designed 15 characters in extraordinary details from the 1937 animated classic Snow White and the Seven Dwarfs. We also made a low-cost cardboard model of the cottage belonging to the seven dwarfs to further enhance the fun factor. If we had to pick one dwarf to say what we felt about creating one of the first loyalty campaigns in the Netherlands that focuses purely on children, it would definitely be Happy!
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Play inspires us in everything we do. Our campaigns, our products, but also our environment and work dynamic. That is how we grow. We unleash our inner child to put smiles on millions and billions of faces, all over the world.
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