Client

Albert

Country

Czech Republic

Year

2013

We were asked to design a campaign to coincide with the release of The Smurfs 2 movie. So we literally rose to the occasion.

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Kids learned all about healthy eating
and how to grow stronger

A fun and educational campaign that both children and parents adored

Building things is a fun way to help children develop fine motor skills – or master the use of their hands. With that in mind, we decided to not only make the world-famous Smurfs collectible – but stackable! Both boys and girls traded them at home and at school as they built tower after tower and wall after wall of Smurfs. We also included fruit in the line-up to remind children of the value of eating healthily. And the parents? They thought the nostalgia and educational factor was simply smurftastic!

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Interested in our collectibles? Thinking of a licensed loyalty campaign to connect with your shoppers?

Contact us

Play
to grow.

If families and businesses were to form a puzzle, play would be the central piece. We thus use the power of play to help them grow together. We design fun and educational concepts, and across multiple channels, we work with visionary retailers, brands and partners who care about families as much as we do.

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