Albert Heijn





Everyone, young and old, adores these classic characters from Disney history – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto. So it was no surprise this campaign had huge nostalgic appeal for different generations.


Mickey, Minnie and friends
were all part of the adventure

Historical characters turned into incredible collectible toys

We recreated each of the characters in highly-detailed 15 cm bendable glory! And this time, took a different approach towards the incentive: shoppers had to first collect 6 stickers before they could claim a toy. That was a lot of shopping! Naturally, the high perceived value translated into increased sales.


Interested in collectibles or kid-friendly licenses for your next loyalty campaign?

Contact us

We're licensed
to play.

A friendly mouse, a brave superhero, a small blue creature... We grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses, from the world’s best entertainment franchises, that every generation knows and loves.

Read more about our partners

More projects for you to enjoy.

Get smart

Sign up here to receive our best stories and other interesting reads every month.