Client

Albert Heijn

Country

Netherlands

Year

2011

Everyone, young and old, adores these classic characters from Disney history – Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto. So it was no surprise this campaign had huge nostalgic appeal for different generations.

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Mickey, Minnie and friends
were all part of the adventure

Historical characters turned into incredible collectible toys

We recreated each of the characters in highly-detailed 15 cm bendable glory! And this time, took a different approach towards the incentive: shoppers had to first collect 6 stickers before they could claim a toy. That was a lot of shopping! Naturally, the high perceived value translated into increased sales.

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