Client

Albert Heijn

Country

Netherlands

Year

2011

Not only did we design and produce 16 high-quality collectible characters fromToy Story 3 but we also augmented play with a fun DIY twist.

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Albert Heijn's shoppers got friends
in Toy Story characters

Woody, Buzz Lightyear and the others
had kids' best interests at heart

A mountain made from a box of Kellogg’s cereal? A school made from a packet of chicken tandoori? Andy’s bed made from a packet of orange juice? Children loved creating their own Toy Story world from our 12 customized papercrafts, which they could download online.

Arts and crafts days were organized throughout the Netherlands so kids could craft together. And to boost the campaign further, they could send their friends a ‘Buzz’ message in Hyves (Dutch social network). Almost half-a-million messages were sent.

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Interested in this project? Want to discuss how to collaborate on a kids loyalty campaign?

Contact us

Connection brings
loyalty.

With our award-winning Loyalty Campaigns and our Partner Products, we bring retailers and families closer together. In the highly competitive retail industry, shoppers’ loyalty is precious. We then give our clients a chance to engage with their audience in a meaningful manner.

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