Client

PLUS

Country

Netherlands

Year

2012

Collecting and trading football cards has always been hugely popular. But we decided to put a typically Dutch twist on the concept: we would make our cards ‘pop up’ to really bring the footballers to life.

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All Dutch premier league players
were part of the line-up

Hundreds of unique pop-up player cards to collect

In total, we designed 288 collectible cards – one for each player in the Eredivisie, the country’s top football division. We also extended the twist to our collectors album: it featured a green pop-up pitch where children could create their very own dream team. To make our campaign even greener, we opted for revolutionary packaging to reduce costs and wastage.

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Want to ride the trend of the next biggest sports event to connect with your customers?

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We use the
power of play
to win.

We design toys and games that kids have fun with. Educational and valuable experiences that parents enjoy. We create opportunities for retailers to connect with families. To build sustainable relationships with their loyal customers of today and tomorrow.

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