Client

C1000

Country

Netherlands

Year

2012

The Netherlands may not have won Euro 2012 but, according to GfK, we did produce the winning campaign of the football championship.

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Famous Lucky Birds combined with a catchy song
led to a trending campaign

Our so-called ‘Lucky Birds’ – in the team’s national color of orange – squeaked their way into the hearts and minds of the Dutch nation.

They even appeared alongside Dutch celebrities and football stars in a catchy, specially commissioned song. It flew into the charts, reaching No 1, and the music video was viewed over a million times on YouTube! Of course our Lucky Birds generated a lot of tweets. In the first hour of the campaign, it was already trending on Twitter.

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