Lucky Birds collectibles supporting the Netherlands national football team
The Netherlands may not have won Euro 2012 but, according to GfK, we did produce the winning campaign of the football championship.
Famous Lucky Birds combined with a catchy song
led to a trending campaign
Our so-called ‘Lucky Birds’ – in the team’s national color of orange – squeaked their way into the hearts and minds of the Dutch nation.
They even appeared alongside Dutch celebrities and football stars in a catchy, specially commissioned song. It flew into the charts, reaching No 1, and the music video was viewed over a million times on YouTube! Of course our Lucky Birds generated a lot of tweets. In the first hour of the campaign, it was already trending on Twitter.
UNGA means ‘to play’
Play inspires us in everything we do. Our campaigns, our products, but also our environment and work dynamic. That is how we grow. We unleash our inner child to put smiles on millions of faces, all over the world.
More about our culture