Albert Heijn





When our first ‘Little Shop’ campaign became the most successful promotion ever in Albert Heijn’s history, we knew we had a winning concept.

Kids started their mini shop
with a selection of iconic mini products

The most successful promotion ever at Albert Heijn's

We came up with the idea of making incredibly detailed miniatures of popular branded products. Think: Nutella, Heinz Tomato Ketchup, Kellogg’s Cornflakes, Mars Bar, Coca-Cola. Children could swap them in the playground or ‘sell’ them at home in our pop-up cardboard Dutch store, modeled on Albert Heijn’s very first shop; a nod to the supermarket chain’s 125-year heritage.

Remarkably, the award-winning loyalty campaign captured the imagination of both children and adults. And in just 5 weeks, 50 million miniatures made their way across the Netherlands, a country with a population of just under 17 million. In fact, it was so successful that we went on to create similar tailor-made campaigns for numerous other retailers around the world.


Interested in our miniature and collectible products? Want to know more about our loyalty campaigns?

Contact us

We use the
power of play
to win.

We design toys and games that kids have fun with. Educational and valuable experiences that parents enjoy. We create opportunities for retailers to connect with families. To build sustainable relationships with their loyal customers of today and tomorrow.

Read more about our services

More projects
for you to enjoy.


Receive our newest case studies and interesting reads once a month.