7th Continent





Little wish friends to help kids make their dreams come true? We developed our own IP to do just that! Meet the Wish Buddies: Sunny, Friendly, Lovely, Dreamy and Lucky. Five brightly-colored plush toys with zipper mouths.


We created the cutest Wish Buddies plush.

Wish Buddies were much more than just plush toys

Kids write their wishes down on a piece of paper (wish leaf), unzip the mouths of the Wish Buddies – and pop it in! It not only encourages them to write and get creative but also to think about what steps they need to achieve their wish. While parents and guardians get a window into their small ones’ dreams – and perhaps can make some come true?

To augment the campaign, we created a dedicated website telling the incredible story of how the Wish Buddies arrived on Earth, with creative add-ons such as downloadable coloring stencils. We also built a free downloadable Wish Buddies game app for Apple iOS and Android.


Interested in our Wish Buddy concept? Want to know more about our plush-based loyalty campaigns?

Contacts us

Play to grow.

If families and businesses were to form a puzzle, play would be the central piece. We thus use the power of play to help them grow together. We design fun and educational concepts, and across multiple channels, we work with visionary retailers, brands and partners who care about families as much as we do.

Learn more about UNGA

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