Kids write their wishes down on a piece of paper (wish leaf), unzip the mouths of the Wish Buddies – and pop it in! It not only encourages them to write and get creative but also to think about what steps they need to achieve their wish. While parents and guardians get a window into their small ones’ dreams – and perhaps can make some come true?

To augment the campaign, we created a dedicated website telling the incredible story of how the Wish Buddies arrived on Earth, with creative add-ons such as downloadable coloring stencils. We also built a free downloadable Wish Buddies game app for Apple iOS and Android.