We introduced new characters from The Smurfs 2 movie to Czech shoppers
Czechs can’t seem to get enough of these small blue creatures that grew from a 1958 Belgian comic into a multi-billion dollar franchise. They smurfed their way through the aisles loading up their baskets so they could get enough stamps for a free Smurf plush.
The Smurfs were back at Albert…
and two more joined!
Smurftastic plush toys for smurftastic shoppers
The campaign was launched during the theatrical run of The Smurfs 2. And, with our collection of 6 plush toys, we introduced two new characters from the movie: the rebellious Vexy and her mischievous brother Haxus.
A friendly mouse, a brave superhero, a small blue creature... We grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses, from the world’s best entertainment franchises, that every generation knows and loves.
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