Client

Albert

Country

Czech Republic

Year

2013

Czechs can’t seem to get enough of these small blue creatures that grew from a 1958 Belgian comic into a multi-billion dollar franchise. They smurfed their way through the aisles loading up their baskets so they could get enough stamps for a free Smurf plush.

The Smurfs were back at Albert
and two more joined!

Smurftastic plush toys for smurftastic shoppers

The campaign was launched during the theatrical run of The Smurfs 2. And, with our collection of 6 plush toys, we introduced two new characters from the movie: the rebellious Vexy and her mischievous brother Haxus.

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