Client

New World

Country

New Zealand

Year

2016

How? By creating fun miniature sets of seedling pots so kids could grow their favorite herbs, fruits and vegetables.

LittleGarden-image1

Mini seedling pots for kids to play and learn.

Children put a little seed of hope
and love in the ground

Kids were crazy about their seeds turning into larger plants

Kids learnt all about feeding them with water, light and love – and discovered that the more care they put in, the faster they’d grow. Parents played along, stimulating conversations about nature and healthy eating. And retailers benefited from the children understanding the story behind their fresh products and brand.

We increased playability by adding a little watering-can plus a fenced garden where they could store their pots as they collected them.

The result? A green-fingered frenzy that encouraged kids to grow outside and play.

LittleGarden-image2
LittleGarden-slider4
LittleGarden-slider1
LittleGarden-slider2
LittleGarden-slider3
LittleGarden-slider5
LittleGarden-slider6
1
/

Interested in our Little Garden concept? Want to seize the chance to run a sustainable loyalty campaign?

Contact us

Play, Grow,
Sustain

We feel responsible for our actions today, and we want a better tomorrow for generations to come. We, therefore, want to help parents raise happy and educated children, all over the world.
We believe that one of the most powerful forms of education is play, so we create playful products that make education and entertainment converge.

Read more about our values

More projects
for you to enjoy.

Get smart

Sign up here to receive our best stories and other interesting reads every month.