We thank our partners!

They help us realize our story – a story in which kids and families are the heroes, and we are the protagonists who help the heroes thrive.


Become a part of our partner network

You might be a local retailer looking to engage more with your family shoppers. You might be a global brand willing to connect with all generations. Or you might even be a license-holder collaborating with players such as us, seeking to enable families to grow through the power of play.

Whichever description fits you best, come join us! We’d be thrilled to work with you. The more the merrier!

Become a partner

We're licensed to play

A friendly mouse, a brave superhero, a small blue creature... we all grew up with characters who became our best companions. So do our kids. That is why we develop creative IPs and a growing portfolio of licenses, from the world’s best entertainment franchises, that every generation knows and loves.

Become a partner
Help us to make play to grow
a reality in all parts of the world.

Become a partner

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