“Have Fun with Hasbro Games”: A playful winter awaits Russian families at Magnit

10.12.2020 campaigns, news

Families have been spending a lot of time together at home this year, and this will continue at least through the winter. Magnit has, therefore, decided to bring them joy by rewarding its customers with five of Hasbro’s most popular board games. Even better: UNGA designed and produced the board games thinking and caring about the environment. This effort resulted in a collection of amazing-looking fun games made with minimal use of plastic (only 2%).

Who killed Colonel Mustard in the library? Who’s wearing a hat but no glasses? Who will go directly to jail without collecting pay? It’s time to “Have Fun with Hasbro Games” (“Веселись с Играми Hasbro”). Discover UNGA’s new loyalty campaign in Russia.


Five world-famous and adored board games to collect at Magnit

UNGA partnered up with Hasbro to roll out a fun redemption campaign in Russia. From November 11, 2020 to January 19, 2021, families can enjoy a shopping experience at Magnit stores and collect stamps that can be redeemed for five iconic Hasbro board games, with up to 80% discount:

  • Monopoly Classic
  • Monopoly Junior | Magnit edition
  • Cluedo
  • Guess Who
  • Trivial Pursuit.


How does it work?
  • For every 250 rubles (appr. EUR 2.70) spent at Magnit convenience stores, customers receive one physical stamp and one digital stamp.
  • For every 500 rubles (appr. EUR 5.40) spent at Magnit hyper stores, customers receive 1 big (double) physical stamp and 2 digital stamps.
  • Once they have collected 30 stamps, customers can redeem the stamps for one of the five popular Hasbro games for only 449 rubles (appr. EUR 4.85) — that’s up to 80% off the original sales price.
  • Customers can also get double stamps when paying with a Mastercard credit card and using their Magnit loyalty card.

A Monopoly Junior edition designed especially for Magnit’s customers

In addition to bringing fun into Russian families’ homes, this loyalty campaign was designed so that Magnit could reward its customers with special attention that celebrates their long-lasting and trusting relationship.

Therefore, in close collaboration with Magnit and Hasbro, UNGA added a creative touch to one of the most beloved board games in the world and designed a Monopoly Junior | Magnit edition. Instead of buying attractions and candy land, Magnit’s loyal little customers become store managers, and products of participating brands (e.g., Danone, PepsiCo, etc.) make the play experience even more realistic. Families are already fully in love with such magical and exclusive coloration.

A new step to making ‘play to grow’ a reality in Russia

This collaboration with Magnit and Hasbro marks a new step for UNGA in our mission to help families and retailers grow through the power of play. “‘Have Fun with Hasbro Games’ comes at the right moment,” says Yuriy Kotlomin, General Director, UNGA LLC. “Families are on the hunt for ideas to stay occupied and entertained at home this winter. They like board games — even more this year — and Magnit is bringing them straight to families’ living rooms. What better way to spend quality time with your family and friends?”

Board games like Monopoly, Guess Who, and the others featured in this loyalty campaign give families the perfect reason to play together. Grownups and kids spend a lot of time in front of screens, so by offering board games to customers as rewards, Magnit provides a great way for families to switch to offline activities.

Moreover, board games have many benefits, such as helping children to develop key mental skills and memory. They can significantly release stress and improve mental health. Board games are also a good exercise to stimulate kids’ development, particularly when they play with older siblings or parents.

For more information on the “Have Fun with Hasbro Games” loyalty campaign, visit magnit-games.ru.

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