Mange Comme Un Champion: Carrefour’s new loyalty campaign in France
We are thrilled to announce that UNGA’s first loyalty campaign designed for Carrefour France just kicked off. From August 25 to October 18, 2020, ‘Mange Comme Un Champion’ (understand ‘Eat Like A Champion’) inspires French shoppers to eat healthy and tasty with the help of not less than 35 great football players.
During 8 weeks, the ‘Mange Comme Un Champion’ loyalty campaign gives Carrefour’s customers the opportunity to collect sticker booklets featuring 35 football players from 12 different European countries. In each sticker booklet, shoppers will happily discover 2 stickers of one player, and one sticker of that same player’s favorite healthy recipe.
That’s not all! A ‘Mange Comme Un Champion’ collector album is also available in all Carrefour stores for families, kids and huge football fans to take the collecting fun further. With the album, they can collect and show off their stickers, discover additional information and fun facts about the players, but also play with enclosed puzzles and mini-games.
With this collector album, Carrefour really takes the opportunity to connect with families and kids around the importance of a healthy lifestyle—healthy food and physical activities—that will help kids become champions, just like the football players they admire.
Besides, shoppers can download the ‘Mange Comme Un Champion’ app. Available on Apple Store and Google Play Store, it is a fun way for shoppers to collect digitally the stickers. By scanning them with their phone camera, they can access the recipes, the mini-games as well as the exclusive fun facts about each player, directly on their smartphones and tablets.
An exciting immersion into the football world that families follow with so much passion… including on social media!