New World Little Garden 3 Revives New Zealand’s Green Thumb

07.09.2020 campaigns, news

New Zealanders are invited to join one more gardening experience! After the success of the loyalty campaign in 2016 and 2017, New World is reviving Little Garden for the third time in the land of the long white cloud.


“Since the day the last Little Garden promotion wrapped in 2017 customers have asked when we would be bringing it back again,” New World head of marketing and customer experience Pippa Prain said.


From September 7 to October 18, 2020, or while supplies last, kiwi families and kids have the opportunity to grow their own garden with 24 different seedling kits. Starflower, basil, beetroot, carrot, and many more vegetables, herbs, and flowers are waiting for New World’s shoppers in stores. With this loyalty campaign signed UNGA, customers get one free seedling kit to take home with every NZD 40 spent at New World.

The collectable seedling kits can be transformed into a really diverse garden with 17 vegetables, 2 flowers, and 5 herbs to grow. They are composed of a seed tape, a compostable pot, a soil pod, a pop-out name tag, and basic instructions to grow the seeds.

Moreover, a collector tray made out of sugarcane pulp also helps families to organize their Little Garden. Extra products such as kids’ aprons, watering cans, gardening gloves, and tools can be purchased in stores and bring adults and kids’ gardening experience even further. 


As explained on “This year our focus is on healthy food choices – we want to use this Little Garden to help us step closer to our goal of ‘Giving Kiwi’s the best start in life by educating on nutrition and healthy choices and making affordable and healthy food available to all’. We’ve got a huge range of recipes to use your Little Garden harvest in.”

More than just about having fun and educational family moments, New World Little Garden 3 is also making positive changes for the environment: the seedling kits and additional accessories are plastic-free, a novelty brought by UNGA this year.


Let’s give it a grow! More information about the campaign on
Video and photo credits: New World.

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